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  • Auto industry's past and future collide in Detroit

    For Detroit’s first auto show of the 21st Century in January 2000, General Motors announced "the largest auto show exhibit ever in North America" to usher in the new Millennium.

    Company publicists declared that if the exhibit's 230 tons of steel were melted into beams and laid end-to-end they would stretch seven miles, equivalent to crossing the Ambassador Bridge between Detroit and Canada four times each way, or running the length of a soccer field 105 times. GM’s press release added that the steel would rise three times higher than Mt. Fuji, a not-so-subtle swipe at the company’s automotive rivals from Japan.